I really enjoyed this recent article from Buffer boy Kevan Lee.
And then they had this neat section about “When should you be posting?” as follows”
There are many neat tools to show you the best time of day to post to Facebook, Twitter, and more. These tools look at your followers and your history of posts to see when your audience is online and when historically have been your best times to share.
So what’s someone to do who’s just starting out on these social networks, with no audience and no history?
Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, whichcompiled timing research from sites like Visual.ly, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).
- Twitter – 1-3pm weekdays
- Facebook – 1-4pm and 2-5pm weekdays
- LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
- Tumblr – 7-10pm weekdays and 4pm on Fridays
- Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
- Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
- Google+ – 9-11am weekdays
Read the full article here.