How to Create a Social Media Marketing Plan From Scratch

I really enjoyed this recent article from Buffer boy Kevan Lee.

And then they had this neat section about “When should you be posting?” as follows”


There are many neat tools to show you the best time of day to post to Facebook, Twitter, and more. These tools look at your followers and your history of posts to see when your audience is online and when historically have been your best times to share.

So what’s someone to do who’s just starting out on these social networks, with no audience and no history?

Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, whichcompiled timing research from sites like, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm and 2-5pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr – 7-10pm weekdays and 4pm on Fridays
  • Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

Read the full article here.


Agility – A “Must Have” for All Leaders

I was travelling in the USA in March this year and visited a large educational institution. They have recently revamped a range of courses to improve the “agility” of leaders that they are training.   They see agility as a “must-have” for leaders in the coming decades.  

I was also reading some thoughts from Lee Colan in relation to “agility.”  He says “your agility is a primary competitive advantage.” 

Being agile means being quick–responding to things quickly and acting quickly. Agility is a trait of successful leader. Not surprisingly, it’s also a trait of a successful team. It becomes particularly valuable in times of change and uncertainty.

The growing, urban sport of Parkour places a premium on the agility.

Even though your job might not require you to jump over cars or scale walls, the professional leader needs all the agility of a professional athlete. Here are the key characteristics of agility: flexibility, strength, and speed.

1.  Flexibility

Stretch your mind to learn new skills and explore new knowledge and approaches. Your life is your own workout gym, where you can build leadership flexibility. Just watch the people around you. Look for nuggets of excellence from a family member, a minister, a speaker at a professional meeting, a fellow leader, your child’s school principal, or a particularly helpful salesperson at a local department store. Observe, read, ask, listen and learn.

There are also lessons to be learned in everything your team does. Look for opportunities in post-project reviews, customer meetings, conflicts with other departments, changes in priorities, miscommunications, and mistakes. Seize all these experiences to build flexibility into future approaches.

2.  Strength

Hone existing skills and deepen existing knowledge. This might be core training for the professional athlete, but for the professional leader it’s building your core competence. Regardless of the whirlwind of changing circumstances around you, continue strengthening what you and your team are the very best at. Don’t paint stripes on your back if you are not a zebra. Strengthening your core competence builds confidence. Confidence is critical if you expect your team to blow through barriers or leap unforeseen obstacles.

3.  Speed

The quickest way to improve your leadership speed is to quit analyzing and follow your intuition. The business management guru Tom Peters called intuition our greatest gift. It’s the feeling we get when what we are seeing doesn’t match up with the facts we think we know; it’s the sudden move we make without thinking that saves us from disaster; it’s the voice that tells us the truth rather than what we would like to hear.

 Intuition is the ability to make quick and sound decisions based on available information.

The agile leader builds an agile team. A team for whom no obstacle is too big. A team who identifies creative solutions to leap over tall obstacles. A team that is hard to beat.

No ATO Appeal on PBI Status

This is good news for the charity sector.

The Australian Tax Office has decided not to appeal a Federal Court decision giving national Not for Profit, the Hunger Project, Public Benevolent Institution status – paving the way for more charities to access the fundraising status.

This means that more charitable entities that primarily fundraise for the relief of poverty, sickness, destitution and helplessness may be entitled to obtain endorsement as a Deductible Gift Recipient, or gain access to an exemption from fringe benefits tax. 

See more in this article.


This Strange Thing Called “Growth”

Growth is generally hard to predict.

Sometimes it happens despite our failures; sometimes it eludes us, no matter our best preparations. There is a certain mystery to growth.

I really enjoyed the catalyst thoughts here from David Brooks in the New York Times recently.  Enjoy!



What is “consulting” & what is “coaching”?


Consulting is a process that diagnoses and assesses the problems facing an organisation or its leader and helps to recommend a course of action that will accomplish a specific goal. A consultant brings expertise and wisdom from the outside to the decision makers of an organisation. Their advice, motivation, and brainstorming can help you when you are stuck to break out of the traps of mediocrity and build your organisation or ministry to its full potential.

Coaching is a process that provides support, encouragement, and accountability in accomplishing a goal. The coach walks the client through the steps clarifying and affirming them along the way. Coaches need not be experts in a particular field but they have the skill of helping others to perform and achieve great results.