The Power of the “Why”


I enjoyed reading this article by Karen Mahlab.

She notes that she recently watched the TEDster talk superstar Simon Sinek talking about leadership. His line is people don’t buy what you do, they buy WHY you do it.

He says that trust and loyalty come from the identification with the Why – and the feeling associated with it comes from deep down in the ancient part of our brain called the limbic system.

You can read the rest here.